Disney Channel’s 77th original movie, Disney’s “Wizards of Waverly Place The Movie” premiered Friday night as TV’s No. 1 entertainment telecast of 2009 in Kids 6-11 (4.5 million) and Tweens 9-14 (4.0 million), and became cable’s No. 1 telecast in Total Viewers (11.4 million). In key kids, the movie bowed as cable’s No. 1 telecast this year. Most impressive, Disney Channel holds basic cable’s Top 4 scripted telecasts since 2007 in Total Viewers with “High School Musical 2” (17.2 million, 8/17/07), “Wizards of Waverly Place The Movie” (11.4 million, 8/28/09), a “Hannah Montana” telecast (10.7 million, 8/17/07) and crossover event “Wizards On Deck with Hannah Montana” (9.3 million, 7/17/09). Friday’s No. 1 TV telecast in Total Viewers, “Wizards of Waverly Place The Movie” towered over all time period competition on both broadcast and cable, besting runner-up CBS by 5.5 million in Total Viewers (11.4 million vs. 5.9 million), or by 93%, and also scored No. 1 rank in Kids 6-11 and Tweens 9-14. In fact, in Total Viewers the movie ranked as Summer 2009’s No. 1 Friday TV telecast.
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